The Dubai Press Club (DPC) has announced a Social Media Influencers Diploma Programme, the region’s first accredited diploma programme for social media influencers.

 

The programme will begin on September 8.

 

Developed in collaboration with the Mohammed bin Rashid School for Communication (MBRSC) of the American University in Dubai (AUD), the programme seeks to train Arab social media influencers in strategic communications and enable them to produce effective content on social media platforms, a Wam news agency report said.

 

The programme also aims to expand the professional knowledge of Arab social media influencers and enable them to produce innovative and effective content in a rapidly changing environment.

 

Mona Al Marri, president of the Dubai Press Club, said: "The programme is in line with Dubai’s vision to develop and empower talented individuals in various fields and enhance their role and contributions in the advancement of their communities. The launch of the first academic programme of its kind in the Middle East and North Africa region for social media influencers will have a direct positive impact on the media content being produced on social media platforms across the region.

 

Ali Jaber, dean of the MBRSC, also expressed his appreciation for the partnership with the Dubai Press Club to launch a diploma programme that seeks to expand the professional knowledge of Arab social media influencers. 

 

Revealing details about the diploma, Jaber said: "The programme was developed by an elite group of university professors with different specialisations in media, strategic communications, journalism, and media innovation. It will cover all aspects of social media through six courses."

 

Every aspect of establishing a strong presence on social media including strategy, content creation and technology will also be addressed, giving the participants a rigorous grounding in the knowledge and skills required to become powerful influencers, he added. 

 

Accredited by the UAE Ministry of Education, the Social Media Influencers Diploma Programme features six courses worth three credits each, offered over two semesters so that students can complete the programme in eight months of study. As a start, it will be offered to 100 active and aspiring social media influencers based in the UAE, in successive cohorts of 20 each.