MasterCard backs Lebanese fashion show
Beirut, October 21, 2012
MasterCard Worldwide has joined hands with Aïshti, a leading luxury and fashion group in the Middle East, to host its annual fashion and social extravaganza for the fourth consecutive year in Beirut.
'The MasterCard Aïshti Fashion Experience,' to be held on October 24 in the Lebanese capital, will showcase the best of local and international fashion, said the organisers.
Last year’s MasterCard Aïshti Fashion Experience 2011 was a star-studded event that attracted celebrities like Nancy Ajram, Elissa and VIP guests to a variety of fashion shows and stylish VIP fashion parties in the Lebanese capital.
The 2011 event also included a trunk show for Celine’s Autumn/Winter 2011/2012 collection, an Aïshti multi-brand fashion show, a private shopping tour at Aïshti shops and mono-brand boutiques and high-fashion styling sessions.
“Lebanon is a renowned iconic fashion and shopping destination, and we are delighted to announce our sponsorship of the MasterCard Aïshti Fashion Experience for the fourth year running,” said Basel Eltell, vice-president and regional manager, Levant, MasterCard Worldwide.
“Lebanon is a very important market for MasterCard, and we are glad to support the country’s travel and fashion industry with initiatives like the MasterCard Aïshti Fashion Experience, which is beyond doubt one of the most anticipated events in Lebanon’s fashion calendar,” Eltell stated.
Tony Salamé, CEO and owner of Aïshti, said, “We are delighted to join hands with MasterCard to host the fourth annual event. This year, we build on the success of previous years’ event and look forward to hosting an unforgettable, world-class fashion experience.”
MasterCard and Aïshti have a longstanding relationship, during which they have collaborated to bring premium products like the Bank Audi Aïshti Platinum MasterCard Credit Card launched in 2010 that is tailored for Lebanon’s fashion-savvy consumers, he added.-TradeArabia News Service
More Media & Promotion Stories
- LIVE exhibits HD technologies at Cabsat
- Twitter crashes again, software glitch blamed
- Talia seals new partnership with Thuraya
- Art now 'a viable asset class for ME investors'
- 150 creative activities mark 1st Dubai Art Season
- KFC, MBC promotion offers visit to WWE event
- 155m-year-old dinosaur finds home in Dubai Mall
- Most firms take up more CSR projects
- Saudi salon plans expansion across Gulf
- Microsoft identifies new digital trends
- Etisalat offers live streaming TV apps
- Month-long British Festival in Qatar opens
- 20 students take part in Leo Burnett event
- Saudi, Emirati journalists quit Qatar jobs
- LuLu chief in top global Indian list
- New 'Best Things' website launched
- OSN wins Emirati cricket sponsorhip deal
- Hollywood blockbuster 'Noah' faces GCC ban
- Dubai group launches 'Filmi 72' contest
- Turkey could ban Facebook and YouTube
- Women 'driving social media industry success'
- 5-km long bridal veil makes world record
- Christie’s to auction Egyptian, Iraqi art collections
- Qatar researcher in 360km breast cancer run
- Wedding service providers eye $1.2bn market
- Kuwait DAI to start training programme
- Kanoo Group backs cancer charity event
- Reel Cinemas to open at ‘The Beach’
- Axiom launches #MyDubai photo contest
- Grammy winners to perform in Bahrain