A consortium of Saudi contractor El Seif Engineering and Beijing-based China State Construction Engineering Corp has emerged as the frontrunner for the contract to build the world’s tallest tower, the 1,000-m-plus Jeddah Tower in Saudi Arabia, reported Meed citing sources.

 

An ambitious project for the Kingdom Holding Company, the Jeddah Tower, once completed, will be taller than Dubai’s Burj Khalifa by more than 172m. 

 

It is the centrepiece of the Jeddah Economic City development. The project’s first phase, which includes the main tower, covers an area of 1.5 million sq m, it stated.

 

Besides the El Seif consortium, bidders for the project include Lebanon’s Consolidated Contractors Company (CCC); and Kuwait’s Mohammed Abdulmohsin Al Kharafi & Sons with support from international partners.

 

Kingdom Holding Company CEO Talal Ibrahim Almaiman confirmed to Meed that bids have been submitted and a contract award is expected imminently.

 

El Seif, one of Saudi Arabia’s most active contracting companies, was the contractor for the Kingdom Centre in Riyadh. Last year, the Public Investment Fund (PIF) had acquired a 25% stake in the firm to support its growth, stated the report.

 

The Riyadh-based contractor has a working relationship with China State, with the two companies delivering projects in the kingdom, including the Diriyah development in Riyadh, it added.

Cortec, a global leader in innovative, corrosion control technologies for major sectors including  construction, metalworking and water treatment, has announced a refreshed brand identity for its MCI (Migrating Corrosion Inhibitor) product line, thus modernising its visual presentation while maintaining the core elements that have made MCI a trusted name in corrosion protection for over 30 years.

 

At its core, the MCI brand remains committed to its mission: extending the service life of concrete structures while offering an environmentally responsible alternative to traditional corrosion inhibitors. 

 

The familiar “From Grey to Green” tagline continues to represent MCI’s dual impact—protecting infrastructure from deterioration and doing so in a way that minimizes environmental hazards compared to competing solutions.

 

Flexible and cohesive brand identity

 

While the fundamental values of MCI remain unchanged, the brand identity has been thoughtfully refined to address key usability concerns:

 

*Versatility: The previous logo, limited to full-colour use, posed challenges across different backgrounds, textures, and smaller applications. The new design allows for multiple variations, ensuring greater adaptability.

*Familiar Yet Improved: Retaining the hexagonal rebar-inspired element, the updated logo includes an “I” subtly designed to mimic the ridges on rebar, providing a unique visual connection to the construction materials MCI protects.

*Stronger Brand Alignment: The introduction of Cortec Green into the MCI logo strengthens its connection to our corporate brand, reinforcing brand recognition across all industries.

*Integrated Design Elements: The new chevron and full hexagon provide fresh design assets for PowerPoints, brochures, and marketing materials, creating a consistent and visually engaging experience.

 

Strong debut at global events

 

The newly designed branding made its first official appearance at the Fall International Concrete Repair Institute (ICRI) conference, followed by a high-profile launch at World of Concrete (WOC) in January 2025. 

 

These industry-leading events provided the perfect stage for unveiling the enhanced MCI® identity to key stakeholders in the construction and infrastructure sectors, it stated.

 

In addition to the visual refresh, Cortec is consolidating its MCI brochures into one, ensuring that all essential information is available in a single, easy-to-navigate resource. This change simplifies access to technical details and product benefits, enhancing the customer experience.

 

Looking Ahead, Cortec MCI said it was excited to roll out its updated branding across all platforms, including product packaging, technical literature, and marketing communications. 

 

This evolution marks a new chapter for MCI - one that builds on its legacy while ensuring a more functional, modern, and cohesive brand presence for years to come, it added.-TradeArabia News Service

Qatari Diar Real Estate Investment Company has unveiled the launch of exclusive, upscale waterfront townhouses at The Seef in Downtown Lusail, located in the vibrant heart of Lusail’s waterfront district. 

 

These luxurious residences offer stunning sea views and an exceptional lifestyle for both investors and residents. The Seef presents a rare investment opportunity, with prices for the townhouses starting at QAR 3.4 million ($921,924) and apartments from QAR1.7 million ($460,962).

 

Lusail's dynamic real estate market offers substantial growth potential for investors. The Seef provides freehold ownership and residency, making it an attractive option for foreign investors. 

 

With mortgage financing options available through leading local banks, along with direct payment plans offering 0% interest from Qatari Diar - spanning up to 6 years for apartments and 4 years for townhouses -owning a property in The Seef has never been more accessible.

 

The Seef project represents the perfect blend of modern design and integrated services that meet the aspirations of investors seeking quality of life and luxury.

 

According to Qatari Diar, the ready-to-move-in townhouses offer a new concept of contemporary living, thanks to their stunning sea views of the Qetaifan Islands and the breathtaking skyline of Lusail City. 

 

Lusail is known for its advanced infrastructure and futuristic designs, making it a place that combines smart and sustainable living in urban areas while offering a distinctive residential experience that blends luxury and innovation. 

 

Additionally, the project features a range of integrated amenities, including sky bridge swimming pools, a fitness club, children’s playgrounds, squash courts, beach access, and peaceful walking paths.

 

The project’s prime location offers easy access to major road networks, public transportation, shopping centers, healthcare facilities, and educational institutions in Lusail, said Qatari Diar in a statement. 

 

It is also conveniently close to key attractions in Qatar and Lusail, such as Meryal Waterpark (the largest in Qatar), Lusail Marina, and Place Vendôme Mall, all just minutes away from some of the most modern destinations in Qatar. 

 

This provides residents with unmatched conveniences, placing the full potential of Lusail’s vibrant and dynamic city life at their doorstep, it added.-TradeArabia News Service