Cortec, a global leader in innovative, corrosion control technologies for major sectors including  construction, metalworking and water treatment, has announced a refreshed brand identity for its MCI (Migrating Corrosion Inhibitor) product line, thus modernising its visual presentation while maintaining the core elements that have made MCI a trusted name in corrosion protection for over 30 years.

 

At its core, the MCI brand remains committed to its mission: extending the service life of concrete structures while offering an environmentally responsible alternative to traditional corrosion inhibitors. 

 

The familiar “From Grey to Green” tagline continues to represent MCI’s dual impact—protecting infrastructure from deterioration and doing so in a way that minimizes environmental hazards compared to competing solutions.

 

Flexible and cohesive brand identity

 

While the fundamental values of MCI remain unchanged, the brand identity has been thoughtfully refined to address key usability concerns:

 

*Versatility: The previous logo, limited to full-colour use, posed challenges across different backgrounds, textures, and smaller applications. The new design allows for multiple variations, ensuring greater adaptability.

*Familiar Yet Improved: Retaining the hexagonal rebar-inspired element, the updated logo includes an “I” subtly designed to mimic the ridges on rebar, providing a unique visual connection to the construction materials MCI protects.

*Stronger Brand Alignment: The introduction of Cortec Green into the MCI logo strengthens its connection to our corporate brand, reinforcing brand recognition across all industries.

*Integrated Design Elements: The new chevron and full hexagon provide fresh design assets for PowerPoints, brochures, and marketing materials, creating a consistent and visually engaging experience.

 

Strong debut at global events

 

The newly designed branding made its first official appearance at the Fall International Concrete Repair Institute (ICRI) conference, followed by a high-profile launch at World of Concrete (WOC) in January 2025. 

 

These industry-leading events provided the perfect stage for unveiling the enhanced MCI® identity to key stakeholders in the construction and infrastructure sectors, it stated.

 

In addition to the visual refresh, Cortec is consolidating its MCI brochures into one, ensuring that all essential information is available in a single, easy-to-navigate resource. This change simplifies access to technical details and product benefits, enhancing the customer experience.

 

Looking Ahead, Cortec MCI said it was excited to roll out its updated branding across all platforms, including product packaging, technical literature, and marketing communications. 

 

This evolution marks a new chapter for MCI - one that builds on its legacy while ensuring a more functional, modern, and cohesive brand presence for years to come, it added.-TradeArabia News Service

Ducab Group has announced the launch of its latest innovation, the High Voltage (HV) Fiber Optic cable, at the Middle East Energy 2025 exhibition in Dubai. 

 

As the first of its kind in the GCC, this pioneering product will deliver smarter, greener, and more resilient power solutions to support growing global energy demand and diversification. 

 

The launch also marks a strategic step in Ducab’s global expansion, particularly in highly regulated markets like the European Union (EU), where its advanced design and compliance with international sustainability standards provide a competitive edge.

 

The HV Fiber Optic Cable brings a new level of intelligence to power networks by combining high-voltage transmission with advanced fiber optic technology. 

 

It continuously monitors temperature, strain, and performance, allowing for early detection of potential issues before they lead to power disruptions. This makes power grids more stable and efficient, helping to meet the energy needs of fast-growing regions like the GCC while minimizing downtime.

 

The cable emphasises Ducab’s position as a trusted partner to governments and industries, supporting various sectors including renewables, mining, and industrial operations, and is vital to mission-critical industries such as oil & gas, offshore operations, and defense with tailored solutions.

 

In addition to its advanced features, the HV Fiber Optic Cable is built with sustainability and efficiency in mind.

 

Manufactured using 98% recycled materials and produced through eco-friendly processes that minimize waste and reduce carbon impact, the cable aligns with the increasing global focus on green energy solutions. 

 

Its compliance with strict European environmental standards makes it an attractive option for EU utility providers and infrastructure projects, where demand for sustainable and energy-efficient solutions continues to grow. 

 

The launch of this cable at Middle East Energy is part of Ducab’s broader commitment to sustainability and supports clean energy initiatives, in line with the UAE’s Net Zero by 2050 strategic initiative and the Dubai Clean Energy Strategy 2050.

 

Charles Mellagui, CEO of Ducab Cable Business (DCB), said: "The introduction of our High Voltage Fiber Optic cable is a game-changer for the power transmission industry in the GCC and globally. By integrating high-voltage performance with real-time monitoring, we are enabling utility operators to manage power networks with greater efficiency, safety, and precision."

 

"This product addresses today’s challenges while setting the stage for the future of energy infrastructure, reinforcing Ducab’s commitment to leading the global power transmission industry. This is about powering essential global infrastructure now and well into the future," he added.-TradeArabia News Service

The Department of Municipalities and Transport – Abu Dhabi (DMT) has announced its key accomplishments for 2024, showcasing robust development and innovation in diverse communities across Abu Dhabi. 

 

The year marked the successful completion of AED4 billion ($1.1 billion) worth of key projects, part of a broader set of long-term initiatives with a total budget exceeding AED75 billion ($20.4 billion), said the ministry.

 

DMT also re-affirmed its position as a significant contributor and driver of growth, stability and safety in Abu Dhabi, highlighted by the emirate being named the number one most liveable city in the Mena region by the Economist Intelligence Unit’s Global Liveability Index, and one of the safest in the world according to the Crime and Safety Indices by Numebo. 

 

Abu Dhabi City was also ranked one of the top ten smartest cities in the world by the International Institute for Management Development, it stated.

 

Mohamed Ali Al Shorafa, Chairman, DMT, said: "The future-focused AED75 billion-plus budget embodies an ambitious vision to enhance infrastructure, elevate services, and promote urban development across the emirate. We strongly believe that these investments are a vital step towards building a solid, holistic foundation for the future."

 

"These initiatives reaffirm our dedication to our leadership's vision of enhancing the quality of life for our communities as well as meeting residents’ aspirations for smart city living and environmental sustainability," he added.

 

According to him, DMT invested AED3.4 billion in the completion of key mobility and road network projects including the expansion of the Helio-Abu Al Abiyad Road in Al Dhafra Region; and a double-bridge project with a total value of AED315 million that reduced average morning peak-hour delays by up to 80% on Abu Dhabi’s Al Khaleej Al Arabi Street.

 

Other notable roadworks completed in the last 12 months include a major overhaul of Al Ain Region’s 760-m landmark Sheikh Khalifa bin Zayed Street, which now features a new 1.5 km cycling track, an event plaza, and landscaping with over 780 trees in addition to shade structures. 

 

Abu Dhabi emirate also got 247km of new cycling paths, bringing the total length of dedicated tracks to more than 1,200 kilometres.

 

The DMT's key achievements included the opening of more than 200 parks and beaches across the emirate in addition to the reopening of the landmark Al Bateen Ladies Club, which underscores its focus on creating inclusive and accessible spaces for all.-TradeArabia News Service