The Society for Incentive Travel Excellence (SITE) has launched three new Specialty Certifications, expanding its professional development offering with focused, on-demand education covering incentive travel psychology, risk management and wellness.
SITE and Maritz research shows incentive travel is the top non-cash motivator across generations, outperforming cash and rewards. Most recipients report higher loyalty, retention, and motivation, demonstrating strong employer ROI and ongoing programme effectiveness.
