Careem, a tech startup, said it has added another game-changing service to the Everything App that allows customers to place order for food, snacks and more while at the beaches of the UAE, by combining location tracking with its established delivery infrastructure.

The new service ‘Careem Beach’ that will be launched in 2025, makes it easier than ever for Careem Captains to find specific spots along the beach using GPS-enabled umbrellas available at designated stations near popular beach entrances in the UAE.

The umbrellas are unlocked by scanning a QR code through the Careem app. Careem users, who can place orders for food, snacks and more without leaving their shaded spot on the beach, will have to simply return the umbrella back to the station at the end of their beach day.

Tom Sword, Senior Director of Brand and Creative at Careem, said: "The UAE’s beautiful beaches are loved by millions of residents and tourists.

“But it’s not always easy to order what you need to your location as landmarks are hard to spot across miles of beach and GPS by the water can be spotty – and this can lead to delays or even spoiled food.

“Careem Beach brings convenience directly to our customers wherever they are on the beach.”

Glaucco Martines, Creative Director at Careem, said: “This idea was born out of a real necessity.

“Beachgoers today have limited options when it comes to food and drinks: they either bring their own snacks, which requires preparing and carrying them back and forth, or they must find a nearby place – meaning they have to get dressed, walk over, order, wait, and walk back.

“There’s a clear lack of convenience in the beach experience. That’s where Careem Beach comes in.”

The service will be available at several popular beaches in the UAE, with plans to expand across more locations in the UAE by 2025. – TradeArabia News Service