The new team headed by Cluster General Manager Georges Farhat
Minor Hotels announces new leadership team
DUBAI, July 30, 2024
Minor Hotels has appointed a new cluster team for two of its properties in Dubai – Avani+ Palm View Dubai Hotel & Suites and La Suite Dubai Hotel & Apartments – to enhance operational excellence and guest experiences across its Dubai portfolio.
The newly appointed leaders bring a wealth of expertise and innovative vision to elevate the guest offerings and drive business growth in Dubai’s competitive hospitality landscape.
Spearheading these dynamic changes are Cluster General Manager Georges Farhat, with over 26 years of experience in hospitality management, and a team of seasoned leadership professionals.
Under Farhat’s strategic guidance, both properties will see innovative changes over the forthcoming year, including La Suite Dubai that is undergoing a full renovation and conversion, emerging as NH Collection La Suite Dubai.
Farhat's leadership has been marked by notable achievements, including surpassing profitability targets and executing successful rebranding strategies, underscored by the challenge of navigating pre-opening during a global pandemic.
Joining Farhat is an exceptional cluster team renowned for their expertise and dedication, a statement said.
Azam Chiragh is the new Cluster Director of People & Culture, who is bringing over 17 years of experience and a proven track record of fostering a workplace culture of inclusivity and engagement, essential for driving organisational success.
He has been at Avani+ Palm View since pre-opening and was instrumental in achieving Hotel Team of the Year 2022, awarded by Hotelier Middle East. In his new position, Azam will be responsible for managing human resources and cultural initiatives and is expected to strengthen the people-centric initiatives for both properties on a broader scale.
Christine Khachatryan, the new Cluster Director of Sales & Marketing, has a broad experience spanning 24 years, including pre-opening roles for seven hotels in Dubai.
She is tasked with enhancing the market positioning of both Avani+ Palm View Dubai and La Suite Dubai, bringing unparalleled expertise to the sales and marketing strategies. Her business acumen and market intelligence have driven top line results for Avani+ Palm View and across 10 different hotel brands.
Elena Mukhanova, the new Cluster Director of Revenue, is set to continue her streak of financial success achieved at Avani+ Palm View Dubai with the addition of La Suite Dubai to her portfolio.
She has demonstrated exceptional prowess across the hospitality industry, including event management, revenue management and yield management.
Jay Valeriano, who began his Minor Hotels career at a sister property in Abu Dhabi in 2013, steps in as Cluster IT Manager.
He brings a forward-thinking approach to IT strategy, having been instrumental in the implementation of innovative technological solutions previously, including the roll-out of mobile room access keys for Minor Hotels across the globe.
He will now focus on ensuring the IT infrastructure meets the future needs of both properties.
Completing the cluster leadership is Tejpal Singh as Cluster Director of Engineering, whose technical expertise and focus on sustainability has previously led Avani+ Palm View Dubai to achieve Platinum Certification under the Green Growth 2050 Global Standard for three consecutive years.
With his broad experience in pre-opening for several globally renowned hospitality brands, Singh’s superb knowledge of operational procedures and safety make him the ideal candidate to oversee engineering for both properties and lead the team to further successes. – TradeArabia News Service