Radisson Hotel Group has unveiled its pioneering meetings and events solutions that it said tap artificial intelligence technology to generate dynamic, flexible, and functional solutions in the modern meetings and events marketplace.

Radisson Meetings Unbound value proposition and AI-powered Radisson Meetings Dream Machine, help generate futuristic ideas that go beyond conventional norms, said the group that continues to revolutionise the world of meetings and events.

Radisson Meetings Unbound allows meeting and event planners to unleash their creativity and tap into the world of AI-technology to generate new ideas beyond conventional meetings and events boundaries, share event inspiration, and bring their imagination to life through future-thinking creations of dream event spaces.

It unlocks the doors to new meeting possibilities and transforms the group’s venues into dynamic playgrounds where creative minds can develop new ideas and share event inspiration.

To celebrate this new value proposition, Radisson Hotel Group has brought together its visionary digital innovation with its meetings and events expertise to launch the Radisson Meetings Dream Machine.

Using a customised generative AI tool, the Radisson Meetings Dream Machine enables event professionals to go beyond the conventional boundaries, from conceptualisation to visualisation.

Event professionals can use the platform to create visually stunning representations of their dream event spaces. In addition, event inspiration will be shared through thought leadership such as how to personalise event experiences with AI and real case studies of successful innovative event formats.

To bring the Radisson Meetings Dream Machine to life, the Group is organising a series of experiential creative workshops and “infinity rooms” in key destinations across Europe and Africa.

Radisson Hotel Group’s “infinity room” is an immersive experience designed to help event planners step out of their comfort zone to redefine and expand their approach to meetings and events.

Entering an almost pitch-black meeting room, participants are led through a series of deep-focus visualization exercises to help them think about the current challenges they face when organising meetings and how to navigate these different event constraints, by placing a particular emphasis on sensory experiences such as lighting and sound.

As organisers progress through the different stages of the event planning process, the room gradually lightens, slowly revealing infinity patterns, designed to facilitate co-creation and collaborative innovation.

The first “infinity room” was recently launched at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine events roadshow will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester, and Johannesburg.

The concept will be brought to life in the coming months at select Radisson Hotel Group properties in collaboration with the Group’s network of strong local partners.

“In a crowded conference landscape, impressing event organisers and delegates is difficult,” said Daniela Dumitrescu, Global Marketing Strategy Director, Radisson Hotel Group.

“Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event. Inspiration and creativity are needed now more than ever before.

“At Radisson Meetings, we remain committed to helping our partners unlock the doors to new meeting possibilities.”

In 2019, Radisson Hotel Group was the first group to make all meetings and events held across any of the Group’s properties globally carbon neutral, offsetting over 87,000 tonnes of carbon to date for its clients.

Radisson Meetings Unbound is aligned with the group’s heightened focus on digital innovation which has established it as a leading digital innovation visionary. – TradeArabia News Service