Saturday 15 June 2024

Asfar seals agreement to revive Saudi cultural heritage sites

RIYADH, 19 days ago

The Saudi Heritage Commission has signed an agreement with Asfar, the Saudi tourism investment company  owned by the kingdom's wealth fund PIF, in bid to boost collaboration and elevate and enrich visitor experience at its key heritage sites across the kingdom.
This agreement is a significant step toward advancing the strategic objectives of the two entities, aimed at enhancing the efficiency of operations and boosting cooperation to prepare plans as well as refining preliminary designs and establishing operational models for heritage sites across the kingdom, said Heritage Commission in its statement.
Heritage Commission CEO Dr Jasser bin Suleiman Al Harbash and Asfar CEO Dr Fahad bin Mushayt attended the signing ceremony.
According to The Commission, forging partnerships with diverse sectors is integral to its commitment to developing the national heritage and archaeology sector. 
This latest initiative will help realize its strategic objectives, in line with the national cultural strategy envisaged in the Saudi Vision 2030, it stated.
Asfar is taking on a fundamental role in defining and shaping the tourism landscape of the Kingdom, said the statement. 
This objective will be realized through investments in tourist destinations, significant historical and cultural sites, and an unwavering commitment to fostering a comprehensive tourism ecosystem throughout the Kingdom, stated the Commission.
By collaborating with both public and private sectors, Asfar seeks to elevate the standing of promising Saudi cities on the tourism map. This MoU is part of a series of successful partnerships Asfar has reached since its inception it added.-TradeArabia News Service


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