Turkish Airlines has partnered with Pantone Color Institute, the global colour authority, to name its hallmark red logo as ‘Turkish Airlines Red’ in celebration of its first flight to Australia.

This collaboration, the airline said, symbolises a new chapter in the flag carrier's journey, marking its expansion into new territories and the enhancement of its brand identity.

The introduction of ‘Turkish Airlines Red' comes at a time when Turkish Airlines continues to achieve remarkable milestones, including the launch of its inaugural flight to Melbourne, expanding its flight network to encompass all six continents.

Turkish Airlines Red, with its vivid display, represents the distinctive presence of Turkish Airlines in world skies, the airline said, adding, the vibrant shade is inspired by the city’s rich cultural heritage, has been a bridge for many different cultures.

Speaking on the recent collaboration, Turkish Airlines’ SVP, Communications Rafet Fatih Özgür stated: "Our collaboration with Pantone Color Institute to create ‘Turkish Airlines Red’ marks a significant milestone in our brand's evolution.

“This distinct colour highlights our visual identity and celebrates our expanding global footprint with the addition of Australia to our route network. It is a testament to our ongoing commitment to excellence and innovation in connecting the world."

“We were very excited to partner with Turkish Airlines on the establishment of Turkish Airlines Red as this world renown illustrious airline expands their flight network to 130 countries worldwide,” said Laurie Pressman, Vice-President Pantone Color Institute.

“A bold red hue whose courageous attitude and trailblazing spirit promises the excitement of new experiences and the thrill of novel adventures, Turkish Airlines Red, awakens our passion to embark on a journey into the unexplored.  Potent and powerful, a dynamic red shade full of energy, Turkish Airlines Red expands our horizons, stirring our desire to open our hearts and minds to the fullness of living.”

Turkish Airlines flies to over 130 countries around the world. – TradeArabia News Service