Sunday 21 April 2024

Emirates signs multi-year partnership with Wimbledon

DUBAI, February 23, 2024

Emirates scored its fourth ‘Grand Slam’ with the airline entering into a multi-year partnership with one of the most prestigious tennis events in the world – The Championships, Wimbledon that will take place from July 1-14, 2024 at The All-England Lawn Tennis Club.

As the Official Airline Partner of four Grand Slam tournaments, the Emirates said it will organise exciting on-ground activities, this year too.

Sir Tim Clark, President Emirates Airline, said: “From hard court to grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand.

“Emirates has always been a supporter of tennis and as a sponsor of all four Grand Slams – our commitment to the sport is as staunch as ever. We look forward to serving up world-class tennis action this summer, and to celebrating the very best of tennis with fans from all over the world.”

Deborah Jevans CBE, Chair of the All England Club, said: “We are delighted to welcome Emirates to our family of Official Partners at Wimbledon. In partnering with Emirates, as Official Airline Partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally.

“As Emirates embarks on its fourth decade supporting tennis, this exciting partnership takes the organisation’s investment and connection to the sport to the next level. 

“We have received record levels of interest from the UK and around the world in attending The Championships this year, and support from Official Partners like Emirates helps us maintain the event at the pinnacle of sport for both players and fans.”

Through the partnership, Emirates will enjoy a wide-range of benefits including: on-court branding in Centre Court and No.1 Court; on-site activations to engage with tennis fans; marketing, digital, and social media rights; hospitality tickets; and an opportunity for the airline to join the popular ‘Wimbleworld’ on the metaverse platform, Roblox, with Emirates’ branded tennis courts and obstacle courses.

Emirates and Wimbledon will also join forces to support social impact initiatives across the UK. Under the partnership, a multimillion-pound “Force for Good” fund will be created to support and promote initiatives that positively impact society and support local communities.

Further details on this fund will be announced during 2024.

Emirates has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016.

The airline’s portfolio includes some of the most high-profile events on the ATP and WTA tours. In addition to all four Grand Slam tournaments, including: US Open (since 2012); Roland-Garros (since 2013); Australian Open (since 2015); and The Championships, Wimbledon (announced 2024) - the airline also supports 60 other tournaments across the year.

Emirates has also supported the Dubai Duty Free Tennis Championships since its inception in 1993.

The airline’s sponsorship portfolio also includes other top global sports such as golf, horse racing and sailing. In the UK, the airline is a sponsor of Arsenal, Emirates FA Cup and Lancashire Cricket Club & Emirates Old Trafford.

Emirates has been serving the UK with world-class travel experiences for more than 37 years. The airline currently operates 131 weekly flights to the UK utilising a mix fleet of its iconic A380 and Boeing 777 aircraft.

Emirates said its extensive network of more than 130 destinations offers UK customers access to an array of onward connections to Asia, the Indian Ocean, the Middle East, Africa and Australasia. – TradeArabia News Service


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