Dubai Tourism will soon introduce a new business to business (B2B) online platform to promote the emirate’s attractions and experiences, said a report.

Launching in January 2019, the B2B 'Attractions Marketplace' has been designed to create a seamless technological framework to further stimulate industry cohesion through the connectivity of the city’s attractions and experiences with the global industry’s network of B2B resellers, Wam reported.

The interactive platform will enable all B2B stakeholders including online travel agents, OTAs, hotels, tour operators, aggregators and destination management companies, DMCs, to discover Dubai’s full range of offerings, allowing stakeholders to create a more bespoke and customisable visitor experience.

The platform offers a white label reservation and ticketing solution for attractions and experiences to operate more efficiently, allowing for a better connection to their customer, the report said.

As highlighted in a recent report, 69 per cent of global travellers prioritise their spending on tourist activities over their accommodation choices, making the attractions and experiences segment the third most prominent in the travel ecosystem.

The Attractions Marketplace will raise the profiles of the city’s entertainment options among relevant partners, in turn helping to increase their sales and revenue potential, it said.

Part of the government’s 10X Initiative, Attractions Marketplace has been developed by Dubai-based technology provider, PrioHub, an entity under the dnata group, in partnership with PrioTicket technology.