The Ritz-Carlton, Dubai International Financial Centre (DIFC) has welcomed Soufiane El Allam as the new director of sales and marketing.

El Allam has more than 16 years of experience working in luxury hospitality and has recently returned to Dubai following five years as executive assistant manager, in charge of sales and marketing at The Ritz-Carlton, Bahrain. He is now responsible for directing and developing the overall commercial marketing and sales strategies of The Ritz- Carlton, DIFC. 

El Allam brings a wealth of expertise and knowledge successfully leading multi-cultural teams. Soufiane’s experience in hospitality ranges from corporate business hotels to luxury destination resorts as well as golf hotels. He is working closely and strategically with international tourism operators, tourism boards, blue chip companies, Mice and travel agencies. During his time with The Ritz-Carlton, Bahrain, the team under his leadership successfully sustained the hotel’s performance and position as Bahrain’s leading luxury city resort whilst reinforcing the positioning of the property as the hub for large events, conferences and destination weddings.

With his many years of experience spanning the UAE, Saudi Arabia, Bahrain and his homeland, Morocco, he looks forward to working closely with the various stakeholders to maintain the strong positioning of The Ritz-Carlton, DIFC, not only as the DIFC ultimate choice for business travellers, but as the leading social, leisure and networking destination.

In his new role in Dubai, El Allam will concentrate on widening business opportunities for the hotel, strengthening existing ties with key partners, enhancing food and beverage marketing and creating breakthrough concepts to showcase the gastronomic excellence of the hotel’s dining. Under his guidance, The Ritz-Carlton, DIFC will strengthen its position as the place to be for culinary discoveries and entertainment for both the local community and beyond.

El Allam commented: “I am delighted to return to Dubai and to continue my career with the prestigious The Ritz-Carlton brand. I am pleased to join a very special team at The Ritz-Carlton, DIFC and to continue my journey with the very successful team of ladies and gentlemen in creating #RCMemories for all of our guests and crafting the exceptional and timeless service for which The Ritz-Carlton is globally recognised for. The DIFC is growing and we are very confident that our luxury travellers would always choose to stay with us as we pride to provide the finest and genuine service." - TradeArabia News Service