Best Western Hotels & Resorts has signed a landmark agreement to introduce its prestigious BW Premier Collection by Best Western soft brand to Phuket, Thailand.

“We are excited to debut The Title V Rawai Phuket, BW Premier Collection by Best Western on Phuket’s up-and-coming central coast in 2020,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “This hotel will introduce guests to a new era of upscale hospitality at Rawai Beach, and provide travellers with the unique charm and excellent service Best Western hotels are known for.”

The agreement was sealed with a signing ceremony attended by Dendanai Hutajuta, CEO of Rhom Bho Property, the owner and developer of the new property, and Cyrill Czerwonka, regional director of development of Best Western Hotels & Resorts-Asia, accompanied by senior executives from both companies.

Upon opening, The Title V Rawai Phuket, BW Premier Collection by Best Western will feature two elegant buildings comprising 122 contemporary rooms and an array of premium facilities. Nestled among landscaped tropical gardens and kissed by the gentle sea breeze, this stunning five-storey beachfront hotel will offer a bright restaurant serving Thai and international cuisine, outdoor swimming pools, a pool bar, fitness centre and children’s playground.

“The signing of The Title V Rawai Phuket, BW Premier Collection represents yet another exciting milestone for Best Western in Thailand. This impressive project will become the first BW Premier Collection hotel in Phuket, introducing our newest upscale brand to one of Asia’s most desirable tourism destinations,” said Olivier Berrivin, Best Western Hotels & Resorts’ managing director of International Operations - Asia.

“As Phuket’s popularity continues to grow, Best Western will cater for visitors all across the island with a collection of world-class hotels at a choice of different price points. Complementing our existing portfolio of midscale and upscale properties on the island’s west coast, The Title V Rawai Phuket, BW Premier Collection will present guests with a unique opportunity to discover the local charm of southern Phuket. We are delighted to be working with Rhom Bho Property PCL and look forward to welcoming our first guests to this exceptional new hotel in 2020,” Berrivin added.

The Title V Rawai Phuket, BW Premier Collection by Best Western is positioned on Phuket’s southern coastline, approximately 40km from Phuket International Airport. It is just a short distance from Nai Harn Beach and Promthep Cape, while the pristine islands of Koh Lone, Koh He, Koh Racha and Coral Island lie offshore.

Best Western has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the kingdom, including three properties in Phuket: Best Western Patong Beach, Best Western Phuket Ocean Resort and Best Western Premier Bangtao Beach Resort & Spa. Approximately 15 more Best Western-branded properties are scheduled to open in destinations across Thailand.

BW Premier Collection by Best Western is the powerhouse brand’s global collection of upscale hotels and resorts. Suited to the world’s most sought-after destinations, including Phuket, this carefully curated collection blends distinctive local experiences and outstanding accommodation with Best Western world-class hospitality and service. - TradeArabia News Service