Novotel Dubai Al Barsha, a four-star hotel located in the iconic Sheikh Zayed Road, has implemented a new menu concept for its restaurants and rooms service.

It will be offering a digital menu translated to more than 40 languages including the composition of allergens.

The process is intuitive and interactive, a QR code (flash code) is placed in the menu card, and the customer simply has to use his smartphone or tablet to be automatically redirected to the website where the menu is available in all the languages.

The key objective is to enhance the dining experience of guests through a better and qualitative understanding of the hotel menus.

Souffian Zaeraoui, hotel director, Novotel Dubai Al Barsha, said: “This trendsetter digital service has very few competitors on the market and we are delighted to be the first hotel to implement this service in the UAE which represents an added value for our travellers. The tool aims to boost the value of the average spend and create a unique guest experience." - TradeArabia News Service