Aviareps, the global leader and expert in developing and shaping international tourism, has been appointed as market representative by Swarovski Tourism Services in the GCC states.

 

The representation, which comes into immediate effect, will see Aviareps promote the Austrian-based Swarovski tourist attractions of Swarovski Kristallwelten (Swarovski Crystal Worlds) and the Swarovski Kristallwelten Stores in Vienna and Innsbruck, to consumers and outbound travel industry professionals located in the Gulf countries, through targeted marketing and public relations activities. 

 

Swarovski crystal has delighted people from all over the world for over 120 years. To mark Swarovski’s centennial celebrations in 1995, a special place opened that turned crystal into a living experience at three locations in Austria: Swarovski Kristallwelten (Swarovski Crystal Worlds), and the Swarovski Kristallwelten Stores in Innsbruck and Vienna. Swarovski’s crystal-experience destinations combine art, lifestyle, and Austrian traditions with an internationally successful model for tourism. 

 

As one of the most frequently visited attractions in Austria, Swarovski Crystal Worlds has delighted more than 14 million visitors since 1995, with its moments of wonder and fantasy. Offering a unique mix of art and culture, entertainment and shopping, there are various attractions for all ages, with special family events held throughout the year. 

 

Markus Haas, channel marketing – head of tourism & sales, Swarovski Tourism Services, says: “Austria is one of the most popular European holiday destinations for people in the Gulf countries, and Swarovski Kristallwelten is one of Austria’s most popular attractions. With the appointment of Aviareps in the Middle East, our aim is to work even closer with the outbound travel industry professionals in the region, so that more of their clients visiting Europe can experience the wonders, sparkle, excitement and family fun that our destinations provide.”

 

Swarovski Kristallwelten offers Middle Eastern travel professionals various options for single, family and group visits to their three unique destinations with added value and additional services. 

 

Aviareps has 66 offices in 48 countries around the world.  - TradeArabia News Service