World Franchise Associates has announced the signing of an agreement to exclusively represent easyHotel for development opportunities in the UK, Continental Europe and the Middle East.

World Franchise Associates expertly assists franchisors to enter new international markets and provide international franchise advisory services to corporate and private investors who wish to expand their franchise portfolios or enter the franchise market.

EasyHotel is the owner, developer and franchisor of super-budget hotels. There are 28 hotels open today with a pipeline of 22 hotels under development in the UK, Europe and the Middle East.

Paul Cairnie, chief executive officer, World Franchise Associates, said: “EasyHotel is an exceptional brand for investors as it builds upon the already successful Easy group of brands. It offers many unique benefits including excellent returns and a stable cash flow, a trusted truly international brand, direct distribution via easyHotel.com, trading in the fastest growing 'super budget' sector and more.”

EasyHotel offers a comprehensive programme for master franchisees including full training and support. - TradeArabia News Service