Rove Hotels, a joint venture between leading UAE developers Meraas and Emaar Properties, has announced the launch of Rove La Mer resort located in the heart of Dubai’s world-class beachfront devlopment La Mer.

A contemporary midscale hotel brand, Rove Hotels currently has five operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina.

Several properties are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia, said a statement from Rove Hotels.

The 366-room property is set in an inspiring lifestyle and leisure environment and will boast spectacular views of the city skyline.

Rove La Mer stands out for its central location at La Mer, a destination created by Meraas that benefits from a minimalist and contemporary design. Stretching into the ocean in the Jumeirah 1 neighbourhood, La Mer offers an inspiring lifestyle and leisure environment surrounded by 2.5 km of relaxing sandy beaches, said the .

In close proximity to Etihad Museum and Dubai Water Canal, La Mer features a wide array of dining, shopping, leisure and entertainment choices, and is already one of the go-to attractions in the city.

Emaar Hospitality Group CEO Olivier Harnisch said: "La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment."

"The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travellers who explore without boundaries and seek culturally inspiring experiences," he noted.

Paul Bridger, the corporate director of operations of Rove Hotels, said: "La Mer is one of Dubai’s popular attractions, fast-evolving as the place to be for leisure and relaxation. Taking inspiration from its waterfront location, La Mer has a welcoming ambience where people celebrate life. Rove La Mer draws on its distinctive location and offers visitors a great place to unwind."

"The picturesque setting of La Mer and its youthful vibe will make it a preferred hotel, delivering value across all touchpoints, for tourists and UAE residents," he stated.

With its architectural ethos reflecting the waterfront inspired design of La Mer, Rove La Mer is tailored for leisure guests, and will also appeal to business travellers seeking a refreshing new hotel choice.

Scheduled to open in mid-2020, just in time for the Expo 2020 Dubai, Rove La Mer will feature 366 rooms including interconnected rooms - nearly 35 per cent of the total - as well as rooms specially designed for people of determination, said the senior official.

"All rooms have comfortable mattresses, a 48-inch TV with a smart media hub for super-charged entertainment, free high-speed wi-fi, ultramodern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests and a mini-fridge," explained Bridger.

Rove La Mer rooms will also feature creative artworks by local and international artists, he stated.

The resort will also be home to the famed ‘The Daily’, an all-day restaurant that serves international flavours, he added.-TradeArabia News Service