Wego, the largest online travel marketplace in the Middle East and North Africa, has launched an innovative destination co-marketing campaign to boost tourism in Sharjah.

Devised collaboration with Sharjah Commerce and Tourism Development Authority (SCTDA) the campaign will promote authentic tourist experiences and hidden gems exclusive to the emirate, enabling tourists to surpass traditional generic pursuits.

By showcasing some of Sharjah’s biggest tourist attractions through innovative online marketing activities, the campaign seeks to position the emirate as a destination of choice amongst global travellers. Sharjah’s delightful mix of fun attractions, traditional hospitality and old-world charm, which resonate with a variety of audiences from around the world, will be promoted through this dedicated campaign.

Additionally, the campaign will focus on promoting the emirate’s much-loved events and activities such as, but not limited to, the Sharjah International Book Fair, Sharjah Calligraphy Biennial and Sharjah Traditional Crafts Forum.

“Sharjah is the perfect Middle Eastern city for travellers who wish to explore a ‘fresh’  destination packed with unique history and rich heritage and traditions,” said Mamoun Hmedan, Wego managing director for Mena and India. “In order to boost the emirate’s image as a family-friendly and culturally-charged destination, Wego will harness online tools such as high-impact display advertising, Search Engine Marketing (SEM), and unique content marketing tactics. Together, these digital marketing tactics seek to further strengthen SCTDA’s ongoing marketing efforts,” he added.

“Wego is the largest online travel marketplace across the Mena region, which presents Destination Marketing Organizations (DMOs) with the distinct opportunity of engaging with millions of travellers,” Hmedan added. “DMOs are increasingly partnering with Wego to gain an unparalleled advantage for their destination marketing activities through our strategically positioned and individually tailored online campaigns. Our constant endeavour is to empower DMOs to capture the interest of potential travellers and attain high-conversion rates at the most favourable time – while they shop for travel.”

The co-marketing campaign comprises a series of multi-device and multi-channel promotional activities that will enable SCTDA to engage with millions of travellers across the globe. - TradeArabia News Service