Atlantis, The Palm, a luxury five-star hotel in Dubai, announced today at Arabian Travel Market record occupancy rates for Q1 2018.

Atlantis, The Palm remains one of the most popular resorts in Dubai and UAE, welcoming guests from across the world. With average occupancy in Q1 2018 reaching 96 per cent, compared to 92.6 per cent during the same period in 2017, the resort’s 2018 business strategy will continue to focus on the UK and Europe whilst re-energising the German market and driving visitor growth from Russia as well as long-haul destinations such as the US and Australia. The strategy will also aim to maintain the resorts market leadership position in China and India by focusing on attracting families for longer stays.

“Atlantis is Dubai’s leading entertainment resort destination, providing outstanding choice for the whole family. Starting 2018 in such a strong position, with record-breaking occupancy levels in Q1, is testament to the hard work and on-going dedication of our team of colleagues. As we continue to strive for excellence across our entire operation - focused on serving every need of our global guests - Atlantis is delighted to be showcasing a number of announcements and developments throughout the week at ATM, the Middle East’s premium travel and tourism show,” said Timothy Kelly, general manager and senior vice president, Operations, Atlantis, The Palm.

As competition in the leisure and hospitality sector continues to increase, creating and maintaining loyalty via outstanding customer service becomes paramount to business success.

In April 2018, Atlantis unveiled the completion of two new children’s areas - the first was a mini Atlantis-themed play area located next to the terraces of Bread Street Kitchen & Bar and Ronda Locatelli, and the second, ‘Splashers Island’ located in Aquaventure Waterpark, featuring 20 new water attractions and seven waterslides, as well as the addition of a giant dry-play structure. Both areas have been designed exclusively for families. Atlantis, The Palm is also currently undergoing a $100m refurbishment of all 1,539 rooms and suites, which began on July 4, 2017. Progress continues at pace, with 400 standard rooms and 50 suites having been completed to date, across eight floors.

Exhibiting under the umbrella of Kerzner International, the global developer and operator of destination resorts and luxury hotels, visitors can discover Atlantis as well as One&Only resorts and Mazagan Resorts, and also have the chance to win a three-night stay at Atlantis, The Palm when posting on Instagram, using #MyAtlantisATM. 

“Our investment at ATM underlines the commitment of Atlantis, The Palm, and the entire Kerzner International portfolio, to playing a key role in the bright future of the Arab travel and hospitality market,” concluded Kelly. - TradeArabia News Service