Arjaan by Rotana is participating at the region’s largest trade and consumer event, Arabian Travel Market, as part of its owning company, Rotana Group, to further enhance its brand presence across the Middle East’s tourism and hospitality market.

Celebrating its 25th year, Arabian Travel Market (ATM) is the market leading, international travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals.

As Arjaan by Rotana’s presence in the Middle East continues to expand and given the importance of the GCC market to the group, the brand’s key focus is to continuously nurture relationships with existing partners as well as build new relationship through tailored initiatives and participation in large-scale events, such as the ATM.

Ayman Ashor, general manager at Arjaan by Rotana, said: “Noted as one of the most prestigious events for the travel industry, our participation at Arabian Travel Market has offered yet another opportunity to display our diverse and unique facilities. The presence at the event underlines our commitment to contribute to the UAE’s Tourism Vision for 2020 with the key objective of attracting 20 million visitors per year by 2020. The event allows access to global developments and innovation within the sector and enhances communication between key players from around the world”.

Targeting both corporate and leisure segments, the non-alcoholic property will promote its latest developments including Cilantro - the newly launched restaurant echoing an unparalleled charm with its elegant and modern design serving international cuisine as well as redesigned lobby and additional premium rooms and suites that deliver a remarkable experience of comfort and luxury. - TradeArabia News Service