Elaf Group, a leading tourism and hospitality group in Saudi Arabia, has successfully concluded its global Hajj and Umrah marketing tours.

Elaf recently participated in the 19th International Forum for Religious Tourism in Egypt; the 19th Forum of Tourism Services and Hotels (Umrah Services) in Morocco and Turkey; and the 7th International Travel Mart in Indonesia to attract religious travellers to Saudi Arabia and help enrich the spiritual experience of all Hajj and Umrah pilgrims.

Elaf’s participation in these exhibitions is in line with the goals and objectives of 2020 National Transformation Programme and Saudi Arabia’s Vision 2030. Both national frameworks aim to increase the number of religious tourists visiting the kingdom in an effort to diversify its economy and reduce its heavy reliance on oil income.

Ziyad Bin Mahfouz, CEO of Elaf Group, said: “Saudi Arabia’s strategic tourism campaigns are part of the government’s ongoing preparations for a post-oil era. In fact, Vision 2030 seeks to expand the number of Hajj and Umrah pilgrims to 30 million annually by 2030. Elaf Group fully supports such important initiatives as evidenced by holding our annual Hajj and Umrah marketing tours. We are confident that our marketing programmes will bring about positive and fruitful results to the local tourism community and the national economy as a whole.” - TradeArabia News Service