JA Ocean View Hotel in Dubai Marina has officially been recognised as a five-star beach hotel by the Dubai Department of Tourism and Commerce Marketing (DTCM).

The news comes as JA Resorts & Hotels follows through on a wide-reaching strategy of enhancement across its portfolio.

“The decision to move from a successful four-star to adding a well-deserved fifth star, is strategic,” said David Thomson, chief operating officer of JA Resorts & Hotels. “This development creates synergy in our portfolio, as all our properties now enjoy the highest classification.”

“So far, the corporate enhancement strategy for our existing portfolio has made quite an impact,” he continued. “The changes we made at JA Manafaru in the Maldives resulted in a fantastic listing as one of the world’s 10 best resorts by the TripAdvisor Travellers’ Choice Awards 2017. We’ve also completely renovated JA Hatta Fort Hotel to elevate it as a product, so that it now further reflects our brand promise of heartfelt hospitality and casual luxury. Every enhancement strengthens the brand’s positioning. Our next focus will be JA Jebel Ali Golf Resort, our flagship property and Dubai’s only true resort.”

Thomson made mention of the company’s enhancement strategy when he was included in the Hotelier Middle East Power 50 list. He oversaw the rebranding of JA Resorts & Hotels in 2012, the same year that JA Ocean View Hotel opened on The Walk at Jumeirah Beach Residence.

All the rooms and suites at JA Ocean View Hotel have private balconies and sea views of the Arabian Gulf. Six restaurants and bars complement an infinity swimming pool, spa, salon, gym and Speedflex fitness zone. Children enjoy access to a splash pool, kids’ club and a playground.

Situated on ‘The Walk’ next to The Beach, an outdoor seaside complex with shops, restaurants, cafés, fitness circuits and kids’ play areas, visitors to Dubai will have easy access to the beach and sights such as the Burj Khalifa and The Dubai Mall; impressive coastal views towards The Palm Jumeirah and a pedestrian-friendly promenade to stroll along. In 2018, a pedestrian bridge will connect the area with Bluewaters Island, where Ain Dubai – the world’s largest and tallest Ferris wheel – will open.

“The fifth star is great news,” said Yasser Mansour, cluster general manager of JA Ocean View Hotel and JA Oasis Beach Tower, another JA property on The Walk, which features deluxe serviced hotel apartments – the highest classification for serviced hotel apartments in Dubai. “Five-star status is an excellent accolade to take us through our five-year birthday celebrations. It’s a pleasure to manage this property and my team and I look forward to continuously welcoming many loyal guests, who have contributed over 3,000 excellent reviews on TripAdvisor, in addition to new guests from across the globe.” - TradeArabia News Service