Flynas, Saudi Arabia's leading low cost carrier, has selected Fusion - a company that drives the increased performance of core flight and ancillary products for global travel companies - to improve product offering and online sales.

Fusion's role will involve implementing a digital merchandising strategy that uses sophisticated segmentation along with product scoring and real-time decision to personalise user's online experience. This integration will enable flynas to engage users with more relevant content in the booking path for the purpose of improving overall customer experience and achieving higher purchase rates.

Fusion's services for flynas will be highlighted by Web Conversion and Ancillary Product Optimisation solutions. The content that Fusion will present in the booking path will utilise the unique traveller profile and optimise offer elements such as product, price, placement and message through ongoing A/B and multivariate testing. The ancillary products to be optimised initially include baggage and seats, with an option to add more in the future.

Flynas is a leading low-cost carrier from Saudi Arabia with a young fleet of 29 aircraft, operating nearly 1000 weekly flights to 33 destinations within and outside of Saudi Arabia. Launched in 2007, flynas has successfully operated over 270,000 flights carrying more than 32 million passengers and was awarded the Middle East low cost carrier of 2015 and 2016 by the World Travel Awards.

"Fusion's proven experience and attractive commercial model presented a low-risk, high-reward opportunity for us. We look forward to working with them to provide customized product options to our travellers while elevating our overall customer experience," said Steve Allen, chief commercial officer, flynas.

"We couldn't be more pleased to be selected by flynas," said Bob Dufour, CEO and president of Fusion. "During our engagement, Fusion will deliver a proven and tailored optimisation program driven by our team of marketing, optimisation and analytics experts that will deliver real-time, relevant product offers driving customer satisfaction and incremental revenue growth for the airline." - TradeArabia News Service