Globally established luxury lifestyle brand Nobu Hospitality and Selenta Group, a Spanish real estate and hotel group owned by Jordi Mestre, have announced their continued European expansion into Barcelona, Spain.

The ultimate in culinary style and entertainment, Nobu Hotels and Restaurants are luxurious, dynamic destinations that offer a powerful stage for shared experiences and escapism. Their signature fusion of laid-back luxury, high energy nightlife and exceptional food and beverage offerings continue to redefine hospitality to a new generation of travellers.

Set to open by the end of 2018, as part of a multi-million Euro refurbishment of Gran Hotel Torre Catalunya, this property will be an integrated mix of a Nobu Hotel and Restaurant reflecting the innovation and imagination that has become synonymous with the name Nobu. The property will continue to be part of the Selenta Group collection. The partnership agreement with Nobu Hospitality gives rise to the shared management of the new establishment.

Capturing the unique essence of the famous European city whilst reflecting the brand's core aspirational lifestyle offering. The 250-key property will be under a long-term management contract with Nobu Hospitality.

"We are extremely proud to be partnering with the Spanish company Selenta Group on such an exciting project, and we look forward to working with the Catalan community. In announcing this new hotel, we are continuing our solid world-wide growth with Nobu Hotel Barcelona and establishing our 13th Nobu Hotel within our special collection," said Trevor Horwell, chief executive Nobu Hospitality.

"This magnificent alliance with Nobu Hospitality consolidates our purpose of offering unique experiences in the hospitality and restaurant management sector, because one of the business areas of Selenta Group is the management agreements with international partners," said Jordi Mestre, Selenta Group's executive president. "The excellent location and the great transformation of our hotel into Nobu Hotel Barcelona strengthens the expansion of both companies and reinforces the international image of the Catalan capital," he adds.

World renowned architecture firm Rockwell will create an iconic Barcelona setting for Nobu Hotels' devoted and loyal clientele. Wrapping the concept of a luxurious hotel around energised public spaces, Nobu Restaurant will sit atop the building with 360-degree views of the Catalan Capital, complementing Nobu's famous restaurant offering with a high-rise dining experience. The Nobu Hotel Barcelona will intuitively balance the hotel and restaurant as one, creating a seamless integration of luxury hospitality and the finest in food and beverage. The new Nobu Hotel Barcelona will maintain 23 floors of rooms and it is well connected to the historic center of Barcelona and close to the business core. - TradeArabia News Service