The hospitality industry in the GCC is predicted to reach a market value of $36.7 billion by 2020, according to Euromonitor International.

This robust growth is driven by an increasing population and strong tourism industry, with international events such as Dubai World Expo 2020 expected to draw in 20 million visitors.

Flexible regulations and limited barriers to entry provide fertile ground for global and regional F&B outlets to enter the market, with 19,000 new outlets projected to open by 2019, according to financial advisory firm Alpen Capital.

To keep a competitive edge, restaurants are finding new ways to streamline back of house operational processes to ensure the best efficiencies. Costs for running a commercial kitchen are considerable, particularly when inefficient equipment is used. According to the Carbon Trust, energy used in catering, accounts for between 4 and 6 per cent of operating profits. Saving energy can directly increase revenue and profitability without the need to increase sales.

The region’s changing demographic also presents a new challenge to the industry; the GCC is one of the most urbanised regions in the world, with over 75 per cent of the population living in urban areas. This is transforming eating behaviours - customers value quick and efficient service and casual-dining and quick-service restaurants are increasing in popularity. With global macroeconomic conditions subduing consumer spending, restaurants will gain a considerable advantage by catering to this time poor customer through creative dining and café experiences, with a focus on ambience and décor.

The inaugural trade show GulfHost 2017, is indicative of the growing hospitality industry, providing a platform to discover the best solutions to stay ahead of competitors, from back of house and front of house to bar and counter.

Taking place from  September 18-20, and organised by Dubai World Trade Centre, the dedicated hospitality equipment and food service expo for the Middle East brings together international industry suppliers to enable regional buyers to source the latest innovations, products, and services.   

Trends currently driving innovation in F&B globally will be showcased during GulfHost 2017. - TradeArabia News Service