Al Habtoor City Hotel Collection has appointed John Farrelly as multi-property director of sales and marketing for St. Regis Dubai, W Dubai – Al Habtoor City and The Westin Dubai, Al Habtoor City.

A highly-experienced sales leader, Farrelly joins from his most recent role with Marriott International as market director of sales and marketing for the UAE and previously held the position of director of marketing at the JW Marriott Marquis Dubai, the world's tallest hotel.

Farrelly first joined Marriott UK in 1999 and held various on-property sales leadership positions before being promoted to cluster director of sales and marketing for nine hotels in Northern England in 2003.

In December 2011, Farrelly moved to Dubai to join the pre-opening team at the JW Marriott Marquis Dubai and played a crucial role in launching the flagship property in the Middle East & Africa.

In October 2015, he moved to take on the role of country director of sales and marketing for UAE with oversight of 15 hotels including five pre-openings, as well as the management of the UAE Market Organisation which includes shared services provided to cluster properties for sales, marketing, PR and eCommerce.

Well respected throughout the hospitality industry across the Middle East and beyond, Farrelly will be responsible for leading the strategic direction for sales and marketing across three world-class brands, Dubai’s first-ever St. Regis, a flagship W Hotel and a Westin. Collectively they total nearly 1,600 bedrooms, 18 restaurants and lounges, two spas, 34 meeting and banqueting spaces, including three state-of-the-art ballrooms.

Commenting on the announcement, Jason Harding, complex general manager, said: "We are delighted to announce the appointment of John Farrelly as multi-property director of sales and marketing. John holds a sterling track record of success throughout his career to date and his experience coupled with exceptional knowledge of the market will be a valuable asset to Al Habtoor City Hotel Collection. We welcome John to the team and wish him every success in this new role." - TradeArabia News Service