VisitBritain, UK's national tourism agency, has appointed Sofia Santos as the new country manager for Middle East and Turkey.

Santos has an extensive experience across different industries such as aviation, healthcare and hospitality, having worked for the Sheraton Jumeirah Beach Resort as director of marketing.

Santos has an MBA from the School of Economics and Management, Technical University of Lisbon, Portugal, where she was awarded with the Best Student in Leadership and Organisational Behaviour for the class of 2008-2010. She is also an entrepreneur, being the founder and co-founder of different start-ups in various areas such as food and beverage wholesale business, apparel and creative marketing. - TradeArabia News Service