Sharjah will see visitors flocking to the emirate this week as the 16-day Ramadan Nights Festival begins on June 15.

Being held as part of Sharjah Ramadan Festival organised by the Sharjah Chamber of Commerce and Industry, the Ramadan Nights will incorporate all the elements to help residents and visitors observe the fasting month of Ramadan and the ensuing Eid celebrations.

The most enticing component that is set to drive visitor traffic is the huge discounts – up to 80 per cent -- on some popular products and gadgets that most participants are offering. Add to this the presence of leading retailers, a wide range of household products, food courts and an exciting line-up of amusement activities; visitors will have a sure-shot Ramadan destination this season.

“The Ramadan Nights will be a perfect family event this Ramadan. Tens of thousands of residents and visitors will be looking for an ideal place where they can spend their Ramadan evenings together with their friends and families, shop for Eid, enjoy multi-cuisine delicacies and keep the children engaged in games and amusement activities. Expo Centre will be one single place where they can find all these and much more,” said Abdalla Sultan Mohamed Al Owais, chairman of Sharjah Chamber of Commerce and Industry & Expo Centre Sharjah.

For retailers, the Ramadan Nights is going to offer the best opportunity to take advantage of a season when household and lifestyle items, gadgets and electronic appliances see a massive increase in sales.

Recent studies have forecast a growth of up to 30 per cent in retail sales during this Ramadan given that the UAE retail industry has been witnessing strong growth in sales for the past few years and is expected to grow at a CAGR of more than 7 per cent during 2016-2020.

“The event is perfectly timed to coincide with the last two weeks of the festive season, aiming to cater to visitors’ complete shopping, entertainment and gifting requirements. Since the Ramadan Nights is going to be held in conjunction with the Sharjah Ramadan Festival, major raffle draws of the festival will be held at Expo Centre Sharjah,” said Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah.

Vying for visitor attention at Ramadan Nights are retail majors like Sharaf DG, Grand Stores, Sun & Sand Sports, Skechers, Thumbay Retail Division, Jovial Watches, Lifestyle Jewellery and US Polo, among others.

“With our latest products and highly discounted prices, the show offers a great opportunity for families to get the best deals in the market,” said Nilesh Kalko, Sharaf DG.

"We are delighted to participate in Ramadan Nights this year and we look forward to welcoming Huawei and Honor fans to explore some of the best deals on our devices’’ said David Wang, UAE country manager of Huawei Consumer Business Group.

"What we have seen over the past couple of successful events in Expo Centre Sharjah is the venue attracts traction from the local residents as well as other northern Emirates. The concept of merging the Mega Sale with Ramadan Nights was to offer visitors a chance to get best value deals across all major essential categories and targets groups like electronics enthusiast, travellers, fashionista’s, sports and health conscious segment and so on. Our objective is to make shopping experience under one roof easy and fun for the family’’ said Jacob Varghese, director – Eliz, Associate Partner - Ramadan Nights..

Taking place at Expo Centre Sharjah till June 30, the show opens from 8pm until 2am daily during Ramadan and from 4pm to 11pm during the Eid holidays. Entry is free for children under 12. - TradeArabia News Service