Leading hospitality group Hilton has announced the grand opening of the first-ever Tru by Hilton – the company’s 5,000th hotel – at Tru by Hilton Oklahoma City Airport.

This come close on the heels of several other major growth milestones, including the opening of the 100th properties in both Greater China and Latin America, said a statement from Hilton.

In January 2017, Hilton successfully completed the spin-offs of Hilton Grand Vacations and Park Hotels & Resorts, creating a capital-light business that responds to market conditions, owner needs and evolving customer expectations.

With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest growing pipeline in the history of the hospitality industry, and has captured approximately 2/3 of all net pipeline growth associated with the midscale segment since its launch last year, it stated.

Developed from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton is a brand-new hotel experience that is vibrant, affordable and young-at-heart.

It is energetic, but it is relaxing and comfortable. It is familiar, and it is also unexpected. It is uniquely Tru, said the statement.

Speaking at the launch, Christopher J. Nassetta, the president and CEO, said: "For nearly 100 years, Hilton has delivered exceptional hospitality to millions of travellers through our world-class brands and industry-leading innovations."

"Today we are pleased to celebrate our first Tru by Hilton—a brand we launched with the goal of reinventing the midscale segment by providing guests with a contemporary, consistent and fresh experience at a great value," remarked Nassetta.

Tru by Hilton Oklahoma City Airport boasts 86 rooms and is conveniently located near Will Rogers World Airport. The property is owned by Champ Patel at Champion Hotels.

Alexandra Jaritz, global head, Tru by Hilon said: "It appeals to a cross-generation of travellers who share a zest for life mindset and appreciate minimal yet meaningful amenities and design."
 
"With Tru by Hilton, these travellers don’t have to choose between a great experience and price in the midscale segment - they now can get the best of both worlds," added Jaritz.-TradeArabia News Service