Jumeira Rotana and Villa Rotana joined forces again and participated in the worldwide campaign of Earth Hour.

Both Rotana properties once again reconfirmed their commitment to protecting and saving the environment by demonstratively switching off non-essential lights. Instead, the properties were illuminated with candles for an hour to raise awareness of to the world’s largest global climate change initiative.  

Commenting on the event, Ulrich Hoffmeister, general manager, Jumeira Rotana, said: “We believe that change begins with our self and as for such our initiatives and activities are meant to demonstrate our support and commitment to our environment.”

“As the world stands at crossroads, it is a powerful yet humbling thought that our actions today will decide what tomorrow’s world for future generations will look like,” Ulrich added.

Camille Saade, general manager, Villa Rotana, said: “We believed that by taking little steps like turning off lights and increasing the chiller temperature by 2 degrees will have a huge positive result. Earth Hour also reflects a philosophy we try to practice year-round: The small steps each of us takes can make a big difference together.”
“We will remain devoted and committed in pursuing initiatives that alleviate the effects of climate change, not only through Earth Hour but also through other environmental CSR activities like: tree planting, green project implementation and use of recycled products.”

Earth Hour is a worldwide grassroots movement uniting people to protect the planet, and is organised by WWF. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7,000 cities and towns worldwide, and the one-hour event continues to remain the key driver of the now larger movement. - TradeArabia News Service