Qatar Airways has unveiled its revolutionary new Business Class product QSuite -  the customizable private suite that can be adapted to suit all passenger types, from individual travellers to families and groups.

The new seat design was first unveiled by Qatar Airways group chief executive, Akbar Al Baker moments before the airline's annual press conference at a spectacular reveal ceremony, on the opening day of the ITB Berlin exhibition - the world's largest travel trade show.

The unique and patented seat has been two years in the making. Its highly anticipated unveiling drew media from around the world and up until the reveal had kept industry experts guessing as to what features and developments it would include.

QSuite features the industry's first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the center four seats allows colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs.

Al Baker said: "Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalisation. With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers enabling our passengers to enjoy a First Class experience in Business Class. This is truly Business Class as never seen before and is entirely in keeping with our Premium product and service philosophy. On Qatar Airways, you choose when you dine, and the menu options are varied, with something for everyone. You choose when you rest, and when you want entertainment, we offer more choices than any other airline. It only makes sense to give you the choice to make your own cabin-within-a-cabin, creating double QSuites or quadrants."

Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing. To further complement the customizable on-board seating experience, Qatar Airways is also launching a new food and beverage concept, introducing a menu that offers a host of new dining choices.

In addition to the existing decadent 'dine on demand' service, the new Business Class menu will now offer a selection of snack 'sharing dishes' available throughout the flight, allowing travellers to turn dining at 35,000 feet into a social experience. A wake-up Express Breakfast will also be available for those who choose to sleep a little longer by making the most of the 'Do Not Disturb' option available on the door of their private QSuite.

Qatar Airways will continue to delight passengers with an array of special touches and additional service enhancements, including elegant new chinaware and cutlery, sumptuous soft furnishings and luxurious bed linens.

The recently announced partnership with The White Company to provide exclusively-designed cotton Business Class sleeper suits and luggage brand BRIC'S to provide bespoke new amenity kits featuring products from Italy's Castello Monte Vibiano Vecchio complete the refreshed and enhanced experience awaiting Qatar Airways' Business Class passengers on board.

Qatar Airways also launched a completely new next-generation user interface of Oryx One, its award-winning inflight entertainment platform. Oryx One's interface has been redesigned to make it even easier to surf content and choose from up to 3,000 entertainment options – the most of any airline.

Al Baker also announced that starting this summer, Qatar Airways will begin offering best-in-class inflight connectivity, with more announcements to come in the weeks and months ahead.

This extensive and ground-breaking refresh comes as the airline celebrates its 20th year of operations marking two decades of growth, industry leadership and innovation. The new QSuite concept will be retrofitted on to the existing Qatar Airways fleet starting from June 2017, at an estimated rate of one aircraft a month. - TradeArabia News Service