Aviareps, a global leader in destination marketing, PR and sales, has been appointed as market representative for the Bahrain Tourism & Exhibitions Authority (BTEA), in Germany, Austria, Switzerland and China.

Aviareps’ marketing and PR specialists, located within each targeted market, will be responsible for proactively coordinating and developing the authority’s media relations, press events and familiarization trips, and the organisation of road shows and seminars in Central Europe and China based on Bahrain’s unique tourism offering. These activities will also include a major presentation to be conducted at ITB Berlin, a leading travel trade show taking place in March.

Thomas Drechsler, chief operating officer Tourism of Aviareps, said: “Our media partners will be pleasantly surprised with the unique and aspirational stories the Kingdom of Bahrain has to tell. Bahrain is a small country packed with many wonders of nature and a unique culture to share with travellers. At the same time, Bahrain boasts an impressively modern tourism infrastructure. We are very excited and honoured about our appointment, and looking forward to representing Bahrain`s interests in both German-speaking Europe and China”.

Commenting on the appointment, HE Shaikh Khaled bin Humood Al-Khalifa, CEO of BTEA, said: “Although Bahrain has a number of unique offerings for tourists, we noticed that tour operators around the world did not have enough information or packages to push holidaymakers to visit the island. The new representative offices would help bridge the gap and boost visitor numbers to the kingdom.”
 
Yousef AlKhan, director of marketing and tourism promotion at BTEA, added: “BTEA took a huge step forward by introducing its new brand ‘Ours.Yours.Bahrain’ at the World Travel Market in London in November 2016. We are now showcasing our new brand outside of the region. ‘Ours.Yours.Bahrain‘ embraces the generosity and hospitality of our people, which visitors will surely feel when they come to Bahrain. Through Brand Bahrain, we are hoping to place Bahrain on the world map by not only showcasing its authentic culture and heritage but also the harmonious blend of an old and modern, business-friendly world.” - TradeArabia News Service