AccorHotels has appointed Cédric Gobilliard to head its new Lifestyle division comprising the Jo & Joe, Mama Shelter and 25h Hotels brands.

Gobilliard's appointment will be effective from February 1, 2017, when he will report directly to Sébastien Bazin, chairman and CEO of AccorHotels.

“Increasingly, travellers appreciate unique brands with strong personalities that are both working environments for urban nomads and places to meet people and enjoy interesting experiences. AccorHotels is therefore expanding its offer in the Lifestyle segment, which is one of the sector’s most dynamic.” Bazin declared.

Gobilliard joined AccorHotels group in 2009 after 10 years with Club Med where he was CEO of North America. At AccorHotels, he was successively responsible for internet activities, the launch of the Le Club AccorHotels card, global sales in France and Novotel and Mercure brand operations in the French provinces. Gobilliard notably helped transform the guest experience in this segment, by rolling out digital tools, the hotel said in a statement.

For the last two years, Gobilliard has also successfully managed relations with the Mama Shelter teams. With this proven track record, he will now be tasked with accelerating the deployment of these new Lifestyle brands and promoting innovative, original and visionary offers within the group. - TradeArabia News Service