A Gulf-wide roadshow to promote Shop Bahrain, the kingdom’s largest shopping festival, has concluded successfully following visits to Riyadh, Doha and Kuwait.

The roadshow included press conferences that were attended by a large number of media members. There was also a promotional stand located in Marina Mall Kuwait.

“The GCC roadshow aimed to announce the calendar of events and activities organised as part of the third edition of Shop Bahrain. We are keen on hosting a fun-filled festival of family oriented programmes and events for Bahrainis, residents and tourists to enjoy,” said chief executive of the Bahrain Tourism and Exhibitions Authority, Shaikh Khaled bin Humood Al Khalifa.

“The press conferences were successfully attended by the media across all target markets. We also hosted an in-mall activation in Kuwait that attracted huge crowds and was a great success. In addition we launched an online competition giving participants the opportunity to win an all-expense paid trip to Bahrain during the festival,” he added.

Shop Bahrain, the largest nationwide festival in the kingdom, will take place from January 19 to  February 18. The festival is expected to reinforce the position of the kingdom as a tourist destination with close proximity for visitors from neighboring Gulf countries.
The Shop Bahrain Festival is organised as a collaboration between the BTEA and Tamkeen, in cooperation with its strategic partners Batelco, Yusuf Bin Khalil Almoayyed & Sons and Gulf Air. - TradeArabia News Service