Qatar Airways has signed an exclusive three-year partnership with premium purveyors BRICS and Castello Monte Vibiano Vecchio to elevate the airline’s premium cabin experience.

BRICS, the Italian maker of stylish travel bags, has created a bespoke premium amenity bag inspired by its world-famous Bellagio series. The First Class amenity kit will come in four colours:  black, grey, burgundy and white, with full grain leather inserts paired with a high-tech shell designed with contrasting stitching accents, with Tuscan leather trim.

The BRICS Business Class amenity kit is inspired by the Sintesis line of trolley bags, is an asymmetrical shape, also in four colours: black, grey, burgundy and white, featuring innovative lightweight materials that provide functionality with style.

Qatar Airways has partnered with BRICS in an exclusive three-year term to provide its premium travellers with the finest keepsake amenity kits. The amenity kits also exclusively feature products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser in Business Class, with the added Night recovery cream for First Class kits.

Qatar Airways group chief executive Akbar Al Baker said: “Qatar Airways curates the finest travelling experience of any airline, by focusing on the entire passenger experience. No detail is too small to go unnoticed, which is why we have sought out the finest producers in the world to create an amenity package that adds value to the journey. We do not rest on our award-winning premium laurels, but rather continually evolve in order to meet and exceed our customers’ expectations. In early 2017, we will introduce an historic and revolutionary Business Class experience that no other airline can offer, and our premium amenity kit redesign featuring some of the world’s leading luxury products is a preview to our refreshed approach.”

Qatar Airways senior vice president of customer experience, Rossen Dimitrov, said: “We choose to partner with these brands because they represent quality, with a true understanding of how their products elevate the experience for every customer. We choose to work with the best in order to complement the personalised on-board service our passengers should expect on every Qatar Airways flight. We have been consistently recognised for our best-in-class product and service, and we will continue to seek ways to always improve and stay a leader in the minds of our customers.” - TradeArabia News Service