The Ajman Tourism Development Department (ATDD) has comfirmed its participation at the World Travel Market, one of the world’s largest travel trade fairs, taking place London next week, said a report.

From November 7 to 9, the delegation will focus on attracting more visitors from the UK market by shoowcasing the finest of the emirate’s hotels, resorts, cultural and heritage attractions, said a report in WAM.

The ajman.travel destination website will be highly publicised during the three-day exhibition to generate more traffic to the website.

Furthermore, there will be a museum set-up reflecting Ajman’s great heritage and a corner for henna painting where visitors and participants can experience traditional henna art.

Faisal Al Nuaimi, general manager of ATDD, said: "Our top priority is to increase the number of visitors to Ajman in 2017 and since the UK market is one of our major contributors, our presence at World Travel Market is very important. Last year, we registered 115,000 room nights from the European market and we plan to increase that by 20 per cent, an ambitious target but we are confident that by strengthening our existing relationships with agents and tour operators and establishing a wider network, we will achieve this."

The World Travel Market will be held at Excel-London from November 7-9. - TradeArabia News Service