Global growth consulting firm Frost & Sullivan has recognised Sita as the Airport IT Solutions Company of the year in the Asia Pacific (APAC) region for the third time in seven years.

The award highlights Sita’s leading role in the air transport industry across APAC, where it provides solutions to 70 per cent of the region’s top 20 airports.

Frost & Sullivan was particularly impressed by the technology Sita has developed to provide a smooth end-to-end passenger journey through the airport. The four key elements highlighted were Sita Smart Path, which uses biometrics to give passengers a walkthrough experience from check-in to the aircraft door; self-service technology, including kiosks, bagdrop and boarding gates; hybrid check-in/bagdrop desks, that can be used by agents and passengers alike and Sita’s Day of Travel app, that gives passengers the right information at the right time, wherever they are.

A key highlight was Sita’s airport operational expertise. Real time and predictive data is needed by airports to better anticipate, plan and control operations. Sita’s Day of Operations, and its Airport Management solution which is used at more than 150 airports in 48 countries, enable airlines to assign assets and resources more effectively and balance operational efficiency with business results.

Anston Tan Yong An, Industry Analyst Best Practices, Frost & Sullivan, said: "Sita sits right at the heart of the air transport industry. It stands out among its peers in its ability to deliver world-class technology solutions to the airport sector globally and across the Asia Pacific region.

“Sita's product portfolio is supported by a management that understands aviation and is consistently able to deliver to their customer's requirements and expectations. It has helped more than 1,000 airports globally operate more effectively while improving the overall passenger experience. And it can always be counted on to deliver unmatched service.”

Ilya Gutlin, Sita president, Asia Pacific, said: “APAC is a fascinating region for the air transport industry. We provide our solutions in the fastest-growing and largest airports in the world, and we tailor our offering to some of the smallest as well. This award from Frost & Sullivan is yet another accolade for our Sita team members throughout the region, who maintain a relentless focus on innovation and service excellence.” - TradeArabia News Service