For the fourth consecutive year, Radisson Blu Martinez Hotel Beirut has launched its Box Appeal Campaign, an annual charity initiative organised by the Radisson Blu and Park Inn by Radisson hotels, in partnership with the Lebanese food bank.

Dedicated this year for elderly people in need, the Box Appeal involves volunteers from the hotel in Beirut along with the Lebanese Food Bank joining forces to fill boxes with a predetermined list of daily essential items of dry food. Volunteers will distribute these boxes to NGOs who will deliver them to elderly people in need across Lebanon. Filling up hundreds of boxes, the campaign is also considered to be various schools and companies’ yearly CSR activities.

“We are proud of launching this campaign for the fourth year in Lebanon,” said Francois Galoisy, general manager of Radisson Blu Martinez Hotel Beirut. “This year we took the decision to dedicate this initiative to help elderly people in need, filling up to 1,000 pledged boxes.”

The campaign relies on asking people to fill a provided box with a pre-determined shopping list of essential dry food needed in every house. This year, the campaign in Beirut is sponsored by Tannourine.  

“We are very delighted to be partners in the Box Appeal Campaign for the fourth consecutive year as it supports our vision “Lebanon, free from hunger,” said Soha Zaiter, executive manager of Lebanese Food Bank.

Launched in 2008, the Box Appeal has collected more than 90,000 boxes for the Middle East’s less fortunate. This year’s campaign will include the participation of 24 hotels in Bahrain, Lebanon, Qatar, Egypt, Oman and the UAE. - TradeArabia News Service