World Travel Market London 2016 (WTM London), a leading global event for the travel industry, has announced award-winning author, digital analyst and futurist Brian Solis as a keynote speaker.

Solis studies the influence and effects of emerging technologies on business, marketing and culture and advises companies on marketing strategy and change management in his role as principal analyst at Altimeter Group.

He has published many books on business including X: The Experience When Business Meets Design, What’s the Future of Business, The End of Business as Usual, Engage and Putting the Public Back into Public Relations.

Brian will share with WTM London delegates his vision and experiences on the rise of digital transformation, innovation, connected consumerism and digital lifestyles when he takes to the WTM Global Stage on the afternoon of Monday 7 November.

World Travel Market London senior director Simon Press said: “Brian is a well-renowned speaker so I am delighted he is presenting at WTM London 2016.

“The travel and tourism industry has been overhauled by many disruptive companies in recent years.

“The pace of change within the travel industry is only going to get faster so Brian will help delegates understand how such change may affect them.”

WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers Club have a combined purchasing responsibility of £22.6 billion (£15.8 billion) and sign deals at the event worth $3.6 billion (£2.5 billion).

WTM London 2016 will be revamped as a three-day event November 7 to 9, with opening hours extended from 10 am to 7 pm for all three days. - TradeArabia News Service