Destination Zanzibar, Zanzibar based tourism-marketing agency, will highlight the island “as more than sun, sand and sea” at the Arabian Travel Market (ATM) 2016 opening tomorrow in Dubai, UAE.

The campaign will focus on the island’s luxury travel, halal tourism, purposeful travel, MICE as well as private villas rentals and real estate offerings.

The isles’ tourism sector is currently undergoing major shift bringing diverse travel experiences to visitors as well as investment opportunities across the sectors, said Hafsa Mbamba, managing director, Destination Zanzibar.

“Zanzibar was recently voted as one of the top destinations to watch out for in 2016 by Condé Nast Traveller. The publication describes it as one of those places, along with Timbuktu, Kilimanjaro and Marrakech, that conjures up extraordinary, exotic images from Arabian Nights coloured with dhows, spices and treasures – as well as evoking darker stories of traders and adventures on the hunt for elephants, gold, power and slaves,” she added.

“Although we have historic and trade ties with the Gulf, we have not adequately tapped into this market in the past. Our campaign here is aimed to revive those ties and invite tourists to come discover our shared history and enjoy the amazing attractions.”

Supported by Zanzibar Commission for Tourism, Destination Zanzibar’s proposed marketing drive will cover extensive promotion across key areas including investment opportunity in tourism.

“As an emerging Indian Ocean destination, the need of the hour is to promote the Zanzibar, her tourism products and services in its entirety. Arabian Travel Market provides an environment to integrate with international trade and businesses less exposed to Zanzibar, her tourism products and services. We believe this exhibition will allow us to better share insights on our islands and allow visitors an opportunity to learn the beauty of Zanzibar”, noted Dr Mirajji Ussi, marketing director, Zanzibar Commission for Tourism.

Destination Zanzibar, which debuts its international visit at the ATM, has partnered up with Fumba Town Development, the new first-of-its-kind sustainable real estate development, to collaborate and support sectors for the purpose of travel and investment promotional drive.

Fumba Town offers modern and affordable living as well as commercial space and a unique investment opportunity into the growing real estate sector in Zanzibar. The association encourages industry integration with one aim, to promote tourism and investment in Zanzibar. – TradeArabia News Service