Cathay Pacific to rebrand Dragonair as 'Cathay Dragon'
DUBAI, January 29, 2016
The Cathay Pacific Group's wholly-owned sister airline Dragonair is to be rebranded as Cathay Dragon, as part of a new era of growth and opportunity for its two airlines.
The two will remain as separate airlines, operating under their own licences, said a statement.
By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s connectivity into Mainland China, a fast-growing business and leisure travel markets.
Ivan Chu, Cathay Pacific's chief executive, said: “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world.
"The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience.
“We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from Mainland China markets. This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience.”
The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brushwing logo, said the statement.
This livery will appear for the first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline’s fleet, it said.
Algernon Yau, Cathay Dragon’s CEO, said: “We can assure our customers that Cathay Dragon will continue to provide the same high level of products and services that made us a four-time winner of the World’s Best Regional Airline award. We will have the same dedicated team continuing to offer their friendly and caring service style.
"We will also continue to build on our experience and understanding of what our passengers like and treasure, such as speciality Chinese and Asian dishes as well as popular local Hong Kong snacks.”
The group will launch a major international advertising and marketing campaign later this year to promote recognition of Cathay Dragon and the benefits this rebranding will bring to passengers. - TradeArabia News Service
