Gulf Air, the national carrier of Bahrain, is bringing the airline’s passengers a new entertainment experience, as it becomes the first airline in the Middle East to launch BBC Worldwide’s three newest genre brands onboard: BBC Brit, BBC Earth and BBC First.

BBC Brit is the home of Top Gear and so much more. Blending expertise with entertainment, BBC Brit covers a rich variety of subjects: cars, adventure, life-changing moments, quirky British characters, chat show and comedy.

Nature lovers can now enjoy watching BBC Earth onboard their Gulf Air flight – a channel dedicated to sharing the incredible wonders of our planet, showcasing the work of the world’s foremost factual film makers.

Fans of British drama now have BBC First – the home of the very best original, innovative and compelling dramas.

Gulf Air acting chief commercial officer Ahmed Janahi said: “We are delighted to partner with BBC Worldwide to share their premium new channels with our passengers, giving them a greater selection of programs. I don’t doubt that our enhanced onboard entertainment will please travelers and I look forward to receiving their invaluable feedback.”

Zina Neophytou, director – travel & special markets, BBC Worldwide said: “BBC Brit, Earth and First offer customers the very best of British entertainment, documentary and drama and we are thrilled that Gulf Air passengers will be the first in the region to be able to enjoy all three channels in-flight.”

Gulf Air’s entire fleet is equipped with the latest in-flight entertainment technology offering hundreds of channels of entertainment that include religious programs, movies, TV shows, a channel dedicated to local Bahraini productions and an instructional and informative health channel in addition to a variety of games for the airline’s younger passengers.  - TradeArabia News Service