Etihad Guest, the loyalty programme for UAE national carrier Etihad Airways, has signed a deal with the Porsche Centre of Abu Dhabi and Ali & Sons Company, to offer new benefits to its UAE-based members.

The deal will see Etihad Guest members earn miles with the purchase of a Porsche, enabling them to add a dream holiday to their purchase of a luxury sports car. As an example, a member who buys a new 2016 Porsche Cayenne will earn enough miles to fly one way from Abu Dhabi to London or New York, said a statement from Etihad.

The partnership with the Porsche Centre Abu Dhabi is the latest to be announced by the UAE national carrier, as the scheme looks to grow its membership base and provide its millions of members with access to unique offers and opportunities.

Etihad Guest is committed to providing value to its members and as such is expanding the ways in which they can earn and redeem miles.

Yasser Al Yousuf, the managing director of Etihad Guest, said: "As a premium loyalty programme, we want to align ourselves with products and brands that will benefit our growing member base. The Porsche brand is a great fit for Etihad Guest, as it matches our values and together we believe we can offer real benefits to each other’s customers."

"Etihad Guest is increasingly looking to become a lifestyle programme that matches the needs of our growing number of customers," he noted.

Wissam Khalil, the general manager of Porsche Centre Abu Dhabi, said: “As always, we are committed to bringing more value to our customers and enthusiasts. This partnership with Etihad Guest will also result in members being able to redeem miles for vehicle servicing, Porsche driving experiences, Tequipment purchases and Exclusive vehicle options.”

Etihad Guest is the award-winning multi-airline loyalty programme from Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional, said the Abu Dhabi carrier in its statement.

It was launched in August 2006 and quickly established itself as one of the airline industry’s fastest-growing and most innovative loyalty programmes. Etihad Guest now boasts more than 3.2 million members.

The programme offers members the opportunity to accumulate Etihad Guest Miles on flights with more than 40 airline partners including airberlin, Virgin Australia, Alitalia and Jet Airways.

Members also enjoy accruing miles with global partners, ranging from hotel accommodation and car rental to retail and financial products, it stated.

Etihad Guest members can redeem miles against a selection of flights on more than 3,000 routes and thousands of products on the Etihad Guest online Reward Shop.

Miles accumulated on the programme can also be used to shop at more than 30 million retail outlets worldwide with PointsPay - representing an unrivalled loyalty proposition, it added.-TradeArabia News Service