Business professionals today still prefer face-to-face meetings despite living in a digital age, a recent global study by Hilton Worldwide highlighted.

According to the survey, more than two-thirds of surveyed professionals, ranging from millennials to age 65+, overwhelmingly prefer meeting in-person over any other collaboration method.

The study, which polled business professionals across the US, UK and China, uncovered the value of face-to-face interactions and specifically the role of coffee and tea in productive meetings.

Other survey findings included:

• Wired up world: While Americans are well known for their coffee enthusiasm, surprisingly, the UK and China value their kick-start beverages more in the business world. More professionals in the UK (61 per cent) and China (58 per cent) agree that the most successful meetings happen over coffee and tea – compared to their counterparts in the US (44 per cent).
• Sipping on success: Sixty-eight per cent of professionals in the UK and more than half of Chinese respondents (59 per cent) say that coffee and tea are important to contributing to a successful in-person meeting.
• Brewed to perfection: Chinese professionals and US millennials value the quality of coffee and tea. Fifty-four per cent of Chinese and 51 per cent of millennials say that if it is going to be served in a meeting, then it must be high quality.
• Coffee dates: More than half of Chinese respondents (53 per cent) say that the best way to connect with a colleague or professional contact is over coffee and tea.
• City sips: Seventy-one per cent of city dwellers in the US say coffee is important to successful meetings.

To encourage connections and ignite powerful ideas over coffee, Hilton has launched a global coffee promotion, providing complimentary coffee or tea for the first meeting break at participating Hilton properties.

 “The most impactful events involve face-to-face interactions that allow individuals to connect on a personal level,” said Andrew Flack, vice president, global marketing, Hilton Worldwide. “It’s interesting to see that, throughout the world, while we differ subtly in how we conduct meetings, we agree on the value of collaboration – which is often fuelled by coffee or tea. We’re excited to provide our meeting professional partners an opportunity to deliver the necessary elements to drive impactful meetings and great experiences for attendees.”

Meetings booked now though November 15, which take place before March 31, 2016, are eligible for the offer. For more information on the offer, visit ideasbythecup.com. – TradeArabia News Service