STR Global, a leading provider of global hotel data, has partnered with the Qatar Tourism Authority (QTA), to expand benchmarking services throughout the country’s hotel industry.

“STR Global is proud to announce this partnership with the Qatar Tourism Authority,” said Philip Wooller, STR Global’s area director for the Middle East and Africa. “Qatar’s tourism sector has witnessed substantial growth with commitments to the 2022 World Cup, National Vision 2030 and beyond. The QTA plays a critical role in growing the economic contribution of tourism in the country, and the hotel sector is an important element in the plan.”

“With significant growth projected in the Qatari hotel industry, it is great to see an organisation committed to optimising the hotel offerings that the destination provides. STR Global looks forward to contributing to that effort by providing the QTA and the hospitality industry of Qatar with performance data to best measure and analyse hotel trends”.

Year-to-date through July, the Qatari hotel industry experienced year-over-year increases in both average daily rate and revenue per available. Over that span, ADR was up 11.0 per cent to QR728.69 ($199.7), and RevPAR increased 7.2 per cent to QR510.24 ($139.8).

STR Global’s Census Database shows 133 properties totalling 18,733 rooms in Qatar.

According to the August STR Global Construction Pipeline Report, Qatar ranks third amongst countries in the Middle East with more than 7,000 rooms in construction and nearly 11,000 rooms under contract. Under contract data includes projects in the in construction, final planning and planning stages but does not include projects in the unconfirmed stage.

“STR Global’s standardised worldwide platform will provide analysis that enables us to see changes in supply and demand from season to season, month to month and even day to day”, said Hassan Al Ibrahim, the QTA’s chief tourism and development officer. “The reports, generated with consistency, quality and complete transparency, will feed back to individual hotels and to QTA, boosting our collective ability to draw insights and make informed decisions on planning and promotion activities.” – TradeArabia News Service