Virgin Australia, the country’s second-largest airline, has renewed its technology agreement with global travel technology provider, Sabre Corporation.

The renewal agreement expands the airlines’ SabreSonic agreement - an integrated suite of applications that optimises and automates core processes such as Reservations, Inventory and Departure Control, enabling airlines to offer a differentiating customer experience.

This renewal enables Virgin Australia to progressively implement a wide range of Sabre solutions, including SabreSonic retailing and personalisation solutions. The customer-centric retailing solutions include Customer Data Hub, Customer Experience Manager and Dynamic Retailer.

Additionally, the agreement enables the use of SabreSonic Select shopping capabilities, mobile solution and other software to support the airline’s focus on personalisation and traveller experience.

Lawrie Turner, Virgin Australia’s chief information officer, said: “Our partnership with Sabre has enabled us to strengthen our global presence with our customers, our alliance partners and our sales partners.”

“We are now building on this partnership, and will work with Sabre to ensure we deliver a seamless, world-class customer experience across all international and domestic markets,” he said.

Under the agreement, Sabre will work with Virgin Australia to identify opportunities for revenue generation and guest satisfaction enhancements. – TradeArabia News Service