JCDecaux, a leading international outdoor advertising company, has announced that its subsidiary JCDecaux ATA has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in Madinah, Saudi Arabia.

This agreement has been reached with Tibah (consortium between TAV Airports, Saudi Oger and Al Rajhi) which operates the new Madinah airport. The exclusive 10-year contract includes all indoor and outdoor advertising solutions.

As part of this contract, JCDecaux ATA will install iconic structures on the Access Road, networks of pole mounted digital screens, premium static displays, offer passenger jet bridges and implement activation opportunities.

With the signing of this contract, JCDecaux ATA maintains its exclusivity over the airport territory within Saudi Arabia after having won the rights to the country’s 26 airports in 2010. The current airport in Madinah catered to 5.7 million passengers in 2014 (up 22 percent compared to 2013) and is the fourth busiest airport nationwide, while the new PMIA will have a capacity of 8 million passengers.

Madinah is home to the second holiest site in Islam and was searching for state-of-the-art facility upgrades for its ever-growing number of pilgrims, especially during the Ramadan and Hajj periods. This project is indicative of the kingdom’s ongoing efforts to modernize infrastructure and is the first major airport to be delivered as part of this process.

Dr Sani Şener, CEO of TAV Airports, said: “It is fundamental for both the city and gateway of Madinah to offer passengers with modern facilities worthy of this holy city. Advertising is an important component of such change. We are pleased to continue JCDecaux’s agreement with PMIA and look forward to innovative advertising solutions and services which will enhance the passenger experience.”

Jean-Charles Decaux, Co-CEO of JCDecaux, said: “We are very pleased that the new Prince Mohammad bin Abdulaziz International Airport has chosen the outdoor advertising expertise of JCDecaux ATA. As No.1 in airport advertising in Saudi Arabia, it is exciting to be part of the country’s infrastructural evolution. The new PMIA will showcase our capacity to transform the airport environment with innovative and premium communication offers, optimising visibility for our clients. This is further recognition of JCDecaux’s expertise in creating tailored solutions for airports.”  - TradeArabia News Service