Online restaurant reservation platform ReserveOut is planning an aggressive geographical expansion in the Middle East and North Africa region, with a particular focus on Saudi Arabia and Egypt.

In addition to its pre-existing footprint, which spans Dubai, Abu Dhabi, Beirut and Amman, the company has already entered three new cities since the beginning of 2015; Jeddah (Saudi Arabia), Doha (Qatar) and Manama (Bahrain).

The developments come on the heels of closing a financing round of $1.3 million from existing and new investors from UAE, Saudi Arabia, Qatar and Jordan in late 2014. The funds will go towards fuelling expansions into unchartered territories, further penetration in existing markets and intensified user acquisition and marketing efforts.

To support the growth, ReserveOut plans to expand its team in the departments of marketing, sales, technology, development, and customer service.

ReserveOut provides the food and beverage industry with a full reservation, table and customer relationship management solution, which allows venues to accept reservations from online and offline sources.

In a proprietary research and data released earlier this year by Reserveout, records showed the number of restaurants adopting its online reservations grew by 130 per cent last year, while total restaurant revenue through its online reservations reached $8.4 million and user adoption of the company's services grew by 60 per cent.

ReserveOut currently has more than 400 restaurants that receive online reservations through its channels. Furthermore, it is the exclusive provider of reservation and table management software for Rotana restaurants.

Khalil Shadid, founder and CEO of ReserveOut, said: "We are ecstatic about the growth that the company is experiencing. We plan to consolidate and grow our presence in key markets such as Saudi Arabia and Egypt, where internet penetration and large youthful audiences present a pressing demand for reliable online services. This will allow us to break into a new phase in ReserveOut's development. We are keen to score further wins before the end of the year."

ReserveOut user apps –available on iOS and Android– allow users to discover special offers or events happening around them, as well as browse, view and make confirmed online reservations at the best fine-dining restaurants in their city.

ReserveOut is a member of iMENA Group, an internet platform that operates online businesses across the Middle East and North Africa. – TradeArabia News Service