An online campaign launched by a Spanish travel agency has made Dubai a 138 per cent more popular –in terms of sales growth– as a travel destination between August and December 2014 than it was in 2013, a top official of the company said.

Destinia.com’s microsite was launched in six different languages: English, Spanish, French, Italian, Arabic, and German and has already seen outstandingly positive results, reaching more than seven million people in more than 190 countries.

Launched on August 27, 2014, Destinia.com and the Dubai Department of Tourism and Commerce Marketing’s (DTCM) destination campaign has already generated outstanding results promoting Dubai as a tourism destination.

The campaign which includes a microsite and online marketing programme has been rolled-out in Europe and Mena to attract international tourists, and highlights Dubai as an all-year-round global destination.

“Dubai is a fascinating city, and Destinia saw great potential in promoted the iconic city as the ultimate tourist destination,” said Inés Chueca, partnerships manager at Destinia. “In fact, although targeted to Europe and Mena, our microsite has received visitors from Canada, the US and Australia.”

“We are proud to be contributing towards Dubai’s aim of attracting 25 million visitors by 2020 for the World Expo,” she added.

The online travel agency, which offers flight, hotel, and a wide range of tourism products, has seen a growth of 78 per cent travellers booking their travels to Dubai through the site, in comparison with the previous year, actively participating in building Dubai’s reputation as one of the key holiday destinations for visitors from every corner in the world.

The agreement between Destinia and DTCM ends on February 27. However there are conversations to prolong it for the rest of the coming year, a statement said. – TradeArabia News Service